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‘Gooning’ — The Fastest Growing Sexual Fetish in the UK

This is increasing erectile dysfunction

Mary Carter
4 min readJan 6, 2025
Photo by Ozan Çulha

A disturbing phenomenon is transforming how people experience their sexuality. Men spending 7 hours — yes, SEVEN HOURS — in prolonged masturbation sessions, deliberately delaying orgasm. “Gooning” has exploded by 800% in the last five years, and the consequences are devastating for practitioners’ physical and mental health.

We’re creating a generation incapable of feeling authentic pleasure. The stories keep multiplying: people who can no longer have intimate relationships because their brains have been conditioned to need hours of extreme stimulation.

Their bodies have lost the ability to respond naturally to human touch, to eye contact, to the chemistry between two people.

In discussion spaces, 12-hour marathons are celebrated as extraordinary achievements. Participants share techniques to prolong these sessions even further, ignoring their own body’s warnings.

The quest for the “transcendental state” has transformed into an endless pleasure prison.

It’s like an addiction that feeds itself.

Each prolonged session alters the brain’s pleasure circuits. The more time you spend in this state of extreme arousal, the less capable you

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